We’re here to serve people well. We strive for simplicity and honesty on a web that is increasingly complex and manipulative.
Respect people's intent
It's a poor investment to drive traffic to a website that doesn't do or say what users need — they'll simply leave.
We collaborate with you and your marketing partners to learn everything we can about your organisation and have processes to discover what users are expecting from the site.
We use that knowledge to design sites that answer people's questions, highlights your benefits, and build their confidence so they feel comfortable doing business with you.
Respect time and attention
When somebody visits the website we're borrowing their time and attention. We must allow them to complete their visit to the website with as little fuss or distraction as possible.
The goal isn't to keep people on the site longer, but to get them off the site quicker. We should give people the information or action they need quickly — respecting their time and attention, whilst working for you.
Cater to everybody
22% of people in the UK have a disability. But the web is often an unusable or frustrating experience for people with disabilities.
We consult with people that rely on accessibility tools to make sure that our sites are as usable as possible.
Not only is this the ethically and legally the right thing to do, but it also makes commercial sense. The sad reality is that your competitors almost certainly aren't focusing on making their websites accessible — ignoring a large proportion of the market.
Respect people’s privacy
One major benefit of digital marketing is being able to analyse how successful it is in real-time.
Often this is achieved with tools like Google Analytics, Facebook Pixel, and other tracking tools. If suitable, we'll consult with you on alternatives that would give you the same insight without intruding on people's privacy and opening you up to GDPR related risks.
Mindful of the digital divide
Not all devices are created equally. Most users aren't on the latest phone, computer or have a super-fast fibre broadband connection.
We're mindful of this digital divide and ensure that our websites perform well on the spectrum of devices used in the real world — not just the fancy equipment found in design studios.
This provides a better user experience, which is commercially advantageous, but it also provides real SEO gains too because Google much prefers well-optimised websites.